People spend a lot of time on searching for and working with digital assets. A DAM System or DAM Software is a central repository for storage and management of digital assets. There are a lot of DAM systems on the market and the choice is not simple. In this article we try to gather the most interesting information about best of them.

1. Brandfolder

Brandfolder is the most popular DAM software according to G2 Crowd. It is a SaaS solutions and it comes with a lot of features directly out of the box. It has elegant design and it more than just a DAM system - it helps users to organize, manipulate, distribute, and analyze their digital assets in a single repository. Brandfolder helps brands to better organize themselves, become more consistent and affective.

Key facts:

• founded in 2012
• has a lot of features
• 100% cloud-based SaaS solution
• price is not publicly communicated
• has advanced AI-powered smart search and auto-tagging
• can be customized (white labeling)
• optimized for teams
• has workflows and rights management
• good documentation
• API.

2. PhotoShelter for Brands (formerly Libris)

PhotoShelter Brands is a cloud-based DAM solution for businesses in many industries. It has fewer features than Brandfolder, but is also a team-oriented software. Users can upload, organize and share different digital assets with no limit on asset size. The main focus of the software is on sharing photos and videos, which enables you constantly to tell your brands story.

Key facts:

• founded in 2005
• price is not publicly communicated
• features are not clearly described on the website
• 100% cloud-based SaaS solution
• AI-powered auto-tagging
• has a lot of integrations
• good documentation
• API.

3. Image Relay

Image Relay allows users to create a customized portal with their brand logo, colors and other details. Users can share their digital assets with other people without granting direct login access. Image Relay is designed to be elegant, intuitive, and responsive to the needs of each user.

Key facts:

• founded in 2002
• prices starts from $99 /mo
• Integrations only via Zapier (limited posibilities)
• uses folder structure
• 100% cloud-based SaaS solution
• good documentation
• API.

4. Canto

Canto is a digital asset management system for medium and large companies that allows users to centralize, organize and share their brand asset library. Customers have the choice between a cloud-based solution, an on-premise installation or a hybrid approach. Canto is one of the leading digital asset management companies. The system’s workflow management functionality enables businesses to manage document versions, approvals, comments and notifications.

Key facts:

• founded in 1990
• has a lot of features
• price is not publicly communicated
• has prebuilt connectors to Adobe InDesign, Photoshop, WordPress, DropBox, Box, Slack, Facebook, Google Drive, Pinterest and Twitter
• has a lot of integrations
• optimized for teams
• has workflows and rights management
• API.

5. Widen Collective

Widen serves medium to large companies having a marketing focus with a data-driven platform – the Widen Collective. The product offers a centralized library to manage images, documents, audio and video files in one place. The system has a comprehensive management of user roles and access controls. The solution consists of different applications for asset management, tracking and measuring asset performance, product information management, using portals and workflow management.

Key facts:

• founded in 1948
• price starts at $20.000
• 100% cloud-based SaaS solution
• has a lot of integrations
• features are not clearly described on the website
• good documentation
• API.

6. Daminion Server

Daminion Server is a very powerful tool for managing digital assets by small teams. Daminion is used by more than 600 companies around the world in various industries. It comes in both cloud and on-premises versions. The on-premises version is designed for Windows, but can be launched on Macs via special applications. Daminion focuses on file management and offers affordable pricing for small teams with limited budgets.

Key facts:

• founded in 1999
• price is not publicly communicated
• has a lot of features
• tight integration with XMP/MWG metadata
• supports for 100+ media formats, including vector images and documents
• API.

7. IntelligenceBank

IntelligenceBank is the leading digital asset management software for streamlining marketing processes and protecting your brand and compliance requirements. It simplifies managing creative projects as well as sharing, distributing and reporting on brand assets.

Key facts:

• founded in 2009
• price starts at $9.000
• has over 400 customers
• optimized for teams
• has public link tracking and analytics
• has creative collaboration feature
• AI-powered image auto-tagging
• BrandHub solution extends the capabilities of the DAM
• good documentation
• API.

8. Bynder

Bynder is the easiest way to professionally manage your digital assets. The solution offers a central cloud-based portal for all branding materials and messaging functions of companies. Teams can use the same page for real-time collaborative edits and on-brand approvals, easy file sharing and saving, and automatic formatting for channels and file types.

Key facts:

• founded in 2009
• price is not publicly communicated
• has a lot of features
• AI-powered image auto-tagging
• workflows and approvals
• advanced analytics
• has print brand templates
• has a lot of integrations
• API.

9. Extensis Portfolio

Extensis Portfolio can be used for both digital asset management and brand asset management. It enables to manage large collections of files by making file collections searchable. DAM provides tools for finding, organizing, and converting large collections of rich media files. This DAM provides tools for finding, organizing, converting and sharing large collections of media files.

Key facts:

• founded in 1993
• on-premise or self hosted
• prices starts at $300 / User / Year
• AI powered auto-tagging
• workflow automation
• web builder to share assets
• API.

10. MediaValet

MediaValet builds on Microsoft Azure and is an enterprise DAM in the Cloud. It helps marketing and creative teams to easily manage, collaborate on, and distribute their digital assets and content. It’s used by businesses of various sizes and industries, including manufacturing, technology, consumer goods, healthcare and agencies. The platform offers full previews of over 200 file types, including multi-page PDFs and 3D models.

Key facts:

• founded in 2010
• 100% cloud-based SaaS solution
• price is not publicly communicated
• has a lot of features
• has a lot of integrations
• AI-driven object, text and color recognition
• MS Office Documents can be edited directly in the application
• features are not clearly described on the website
• API.

11. OpenAsset

OpenAsset is a DAM Software, that enables businesses in the construction, engineering, real estate and architecture industries to store, organize, search and share assets on a single platform. IT provides mobile applications for Android and iOS devices, which helps capture and upload images or videos, even from remote locations.

Key facts:

• founded in 2002
• 100% cloud-based SaaS solution
• price is not publicly communicated
• has project management module
• AI-supported search
• Employee Module allows storing employee digital assets
• has a lot of integrations
• good documentation
• API.

12. NetX

NetX is a DAM software for organizations in various industries, including museums, higher education and travel/tourism. The solution can also be used on-premise on Windows and Linux platforms. During onboarding the solution can be tailored to the customer needs.

Key facts:

• founded in 1995
• 100% cloud-based SaaS solution
• price is not publicly communicated
• has a lot of features
• guests upload files without login credentials
• AI-powered auto-tagging
• good documentation
• API.

13. MarcomCentral

MarcomCentral helps to organize, customize, & distribute marketing content easily. It combines digital asset management, dynamic content customization, and sales enablement into one easy-to-use platform. With self-service technology, users can easily find, customize and distribute the branded materials they need in real time. With advanced search functions, in-depth analytics, and user permissions, the portal is a one-stop shop for access to pre-approved marketing content.

Key facts:

• founded in 2000
• 100% cloud-based SaaS solution
• price starts at $1500/month for small teams
• features are not clearly described on the website
• API.

14. Asset Bank

Asset Bank is a DAM solution for large organisations that can be deployed either on-premise or in the cloud. It offers multiple features that help users store and organise digital assets, control their usage, add metadata to assets and preview or upload files. The tool has advanced permission settings and is optimized for working in teams. Asset Bank has a huge range of features, is highly configurable to meet your organisation's specific needs.

Key facts:

• founded in 1999
• cloud-based or on-premise
• price starts at $585/month
• has a lot of features
• AI-powered auto-tagging
• features are not clearly described on the website
• supports Shutterstock
• API.

15. MerlinOne

MerlinOne is the AI-Centric Digital Asset Management Software, which enables you to easily organize, edit and share your digital assets all in one place. The solution integrates with WordPress, Salesforce, Drupal and other related platforms. MerlinOne also offers a content creation feature for teams. It is aimed to make visual storytelling development easier.

Key facts:

• founded in 1988
• cloud or on-premise
• price is not publicly communicated
• AI-driven features
• features are not clearly described on the website.

16. AtroDAM

AtroDAM is an open-source DAM Software of a new generation. It enables to configure and use custom asset types for the assets to be automatically validated. AtroDAM has a flexible data model and can be configured for any business use case. It can be seemlessly integrated with AtroPIM to completely take over the management of product assets and improve your product experience.

Key facts:

• founded in 2020
• has fully featured REST API
• free for use, paid modules are available
• actively developed
• 100% web-based